Success  Story
Business Introduction and Development Plan in the US
Mahler Sucesores Guatemala

Malher is the number one Brand of Chicken Bouillon, Beef Bouillon, Instant Soups, Canned Refried Beans and Central American Specialties in all Central America including Honduras, El Salvador, Nicaragua and Costa Rica.

Malher enjoys a market share above 90% of all Soups and Bouillon categories, well above International Brands such as Maggi and Knorr.

Due to the growing number of Central American immigrants in the United States Hispanic Market, Malher decided to seriously attack this market and hired GC&A Group to aggressively enter the market

GC&A designed a complete Business Recovery and Development Plan regrouping a few clients that were purchasing Malher products direct from Guatemala. GC&A incorporated for Malher a wholly owned subsidiary based at our offices in Houston Malher Inc.

Malher Inc. has been servicing and selling all original clients with our local staff in Houston and sales have grown over 100% on all these customers.

GC&A has created for Malher Inc as part of the Business Development Plan, new clients all over the United Sates. GC&A as a result of an extensive market research is targeting for Malher the most affluent cities within the United States with Central American Population, has hired local representation through qualified sales agencies or brokers and has established distribution with solid distributors in the area.

Sales in the first 12 months of operation grew more than 100% in current clients, revenues in the Company grew an additional 40% in new client sales.

Through our highly qualified administrative, operations, sales and marketing personnel at our Houston office Malher Inc manages all US operations for Malher Sucesores:

  • Order expediting all the way from Guatemala
  • USDA/APHIS/FDA Import permit authorizations
  • Bioterrorism Permit Authorization and Updates
  • Control and management of US Customs Brokers
  • Inventories in the US as well as
  • Order tracking and servicing within the United States.

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