|
Success Story GC&A Group designed, implemented and managed all of La Sierra's sales, marketing and advertising programs in the United States. In 1995 we successfully launched the "La Sierra" canned beans line into the US Market. La Sierra's ACV in target US cities has grown from zero to 72% as of March 2000 according to Information Resources International. Through our "Meal Solutions" campaign and our own grass roots marketing programs La Sierra now enjoys a significant market share in the US Hispanic Marketplace - and has successfully made the "crossover" into the main stream shelves Today, La Sierra is one of the leading brands in national supermarkets like HEB, Randalls, Safeway, Albertsons and Ralphs - and competes with national brands like Rosarita and Old El Paso. |