Success Story
Business Development Plan in Mexico
Bodegas Gran Clase Mexico
Business Development Plan for a California Wine in Mexico
Sourced the best vineyard
Developed specialty red burgundy wine
Conducted wine tasting programs to develop best blend for Mexican consumer
Developed client's brand Capistrano, label, packaging, Mexican legal requirements.
Obtained all import permits into Mexico including Padron de Importadores, IEPS and NOM requirements.
Through our office in Mexico City GC&A Group developed a comprehensive Sales and Marketing Program for Capistrano in Mexico. GC&A developed a network of brokers, distributors, chains , restaurant and hotel chains in Mexico for Capistrano.
GC&A Mexico negotiated the introduction and distribution of Capistrano at the following chains:
Wal-Mart Mexico
Comercial Mexicana
Covi. Distrbution to Hotels and Restaurants in Cancun and Cozumel
Vinos America. Guadalajara. Wholesale, retail and institucional distribution
Supers La Playa. Puerto Vallarta Mexico
La Divina. 150 wine stores nation-wide in Mexico
Alianza. 50 stores in Mexico City
Hotels and Restaurants in Cabo San Lucas, Ixtapa, Acapulco
Network of independent distributors in Mexico , Guadalajara , Monterrey, Puebla
and Veracruz directed to small independents, hotels and restaurants.
GC&A developed and conducted in Mexico all marketing programs including, wine tastings, in-store demos, pop materials and brochures.
Thanks to our experience in Logistics and Distribution in Mexico we have managed to land Capistrano at a record low cost that has been transferred to the consumer making Capistrano the lowest priced premium California Red Wine in the Mexican Market retailing for $5.50 per bottle. Sales keep growing.
Today just after 12 months Capistrano is available at more than 300 points of sale in Mexico.
GC&A Manages and Operates all sales and marketing operations for Capistrano in Mexico.